As Victoria's hospitality industry begins to remerge from lockdown #6, Hotelstaff is introducing an innovative new Loyalty Program to motivate and re-engage its talent while helping to meet the staff shortages many clients will experience.
After restrictions eased from Melbourne’s February and June lockdowns there was a huge demand placed on the hospitality industry as it came back to life. From boardrooms and catering to restaurants and stadiums, our clients needed a large number of shifts filled quickly and the staff simply weren't there and those that remained were being offered so much work without incentive to work longer than pre-pandemic levels.
With yet another extended Victorian lockdown coming to an end, these staffing challenges have inevitably only worsened, creating an environment that makes it difficult to trade when a reliance on talent cannot be assured. We are already seeing evidence of reduced trading hours to accommodate staff shortages.
In order for the industry to survive and handle the demand that is coming, our talent need something to motivate them to keep working under extreme conditions. Hotelstaff's generous Loyalty Program exists to achieve just that.
“We believe our loyalty program will be a great way to re-engage and motivate our talent to increase their hours to help meet this ongoing staffing demand,” said Nathan Szprinc, Hotelstaff’s Managing Director. “COVID-19 has taught us that we need to be ready to adapt and find new ways to serve our clients and we cant do it without the talent in the kitchen and on the restaurant floor.
How does the new Loyalty Program work?
Hotelstaff’s Loyalty Program offers a unique incentive for our talent to boost their regular hours and receive generous bonuses on top of their base income. Where possible we have also started to pay our talent above award as recognition for their hard work.
We think the targets are very achievable:
- If any staff member works 100 or more hours for a minimum of 4 clients in any calendar month then we will give them a $350 Loyalty Bonus.
“We truly believe this revolutionary loyalty program will provide the injection our industry desperately needs,” said Nathan.
“Most of our talent work on average for 18 - 20 hours per week. By picking up just one extra shift a week they can now qualify for these monthly bonuses and top up their regular income. It also ensures the our clients have access to a larger pool of staff across the weekend, supporting them during their busy periods.”
"We are also offering an additional incentive each month of $150, for the talent that achieves the highest number of hours worked but falls just short of the target of 100 hours. This means our talent don't stop accepting shifts when they know that 100 hours is no longer within reach."
Additional staff bonuses for Melbourne’s major events
The new Loyalty Program will also provide our staff with exciting opportunities to earn extra bonuses working across Melbourne’s major events landscape from October to March 2022.
- Spring Racing Carnival
- Australian Open
- Australian Grand Prix
“In the second half of 2020 there was a huge exodus of staff due to the pandemic,” Nathan said. “We know that programs like this will be a great way to encourage people back into the industry as we enter the peak events season and really support hospitality. It gives them the confidence that the work will be available and they’ll be looked after by an agency that’s playing a small but important role in saving our amazing hospitality industry”
As Melbourne’s premier hospitality talent agency, Hotelstaff has the confidence that when lockdowns and restrictions are eased across Melbourne we can offer a diverse and exciting range of work and ensure our talent is rewarded for their commitment while also supporting our valued clients.
To learn more about our Loyalty Program and how it could benefit you, please click here.