Workplace culture. Why it is SO important.May 28, 2015 1:09 pm
The culture of your organisation is it’s personality, it’s character and what makes it unique. The culture sums up your company’s history, traditions, values and overall behaviours.
It can be defined as the overall behaviours of the organisation, the model, the workplace practices, policies, the people, leadership and management.
Why is the culture of a workplace so important?
There are many reasons why culture is so important, how it affects the workplace and the people in it, how it affects the business as a whole and the impact it has on employees, clients and customers.
Here are a few:
- The culture affects performance – an organisation with a strong culture, a culture that is instilled and is positive helps in overall employee and company performance.
- The culture impacts employee satisfaction and happiness – a no brainer! A positive culture is infectious. Happy employees are infectious and they create a pleasant environment and boost productivity.
- A strong culture attracts and retains talent – if your organisation is known for it’s admirable culture and strong values, this will inevitably attract talent from outside and creates an environment where people are less likely to leave.
- A positive culture strengthens the brand – having a solid, highly regarded culture in the marketplace only means good things. The perception of your business is particularly significant. You want your employees and customers to share the same positive experience of the company.
- A strong culture can be leveraged to execute strategy – when you incorporate common values throughout the company and provide clear guidelines and goals this will ensure actions and decisions are in line and share company goals can be achieved.
The company culture can ‘make or break’ a company. When important decisions are being made, such as hiring, always take into account the culture of the company. Hire people for skills, but also to fit the culture. By using ‘culture fit’ as an additional screening process you increase the chances of the new team member having an easier time integrating, finding their feet and staying!
You can take culture into account in all facets of your business and build on it. Leverage it, use it and market it internally and externally. In a world of social media and digital marketing, companies are constantly on show. If you involve your team in the values and building on these, this will create not only a wonderful place to work, but a successful and enviable business.