Social media is making me hungry… constantly.

March 17, 2015 11:14 am

Pork slider

We work in the hospitality industry. Not in a restaurant, café, pub, hotel or events. We work in an office recruiting experienced, amazing, talented and energetic casual staff for these venues.

We also recruit permanent staff for hotels, restaurants, café’s, pubs and many other beautiful eateries throughout Australia.

At Hotelstaff one of my jobs is managing the social media marketing to ensure we are abreast of what our clients are up to. Sharing client photos, updates and keeping our clients current with what we are doing. We share wonderful photos of events and photos of our hard working staff, as well as engaging with our clients and candidates through these avenues.

What I have found since working in a food and beverage related field is that I am constantly hungry. I am hungry to visit so many places in Melbourne, the new cafes and restaurants, pop ups, pubs, galleries, shows and even sporting events.

I want to visit every event in Melbourne and EAT and drink! It doesn’t help that I am staring down the barrel of a (photo of) pork sliders upon waking. Or another favourite; the lobster roll with butter, mayo and a jalapeno on the side. Either of these meals can be eaten at any time of the day in my brain!

Prior to the onslaught of social media, I don’t believe we had as much hunger (well I didn’t). We knew about our major events from mainstream advertising – but food and drink were not huge on the TV screens. We can’t see them on radio and the newspaper would need a very expensive colour ad to make the food look even close to good and there can only be a small selection of photos.

Social media never stops… we see glossy, colourful, filtered and sometimes enhanced pictures on a daily basis. This is great. The marketing opportunity for events such as The World’s Longest Lunch, Melbourne Food and Wine Festival and the Spring Racing Carnival (to name a few) is endless and delicious!

Social media marketing is a delightful part of my job… engaging in the hospitality industry is relatively easy. It is pretty on the screen, people are interested and Melbourne is a wonderful city with so much to offer. As most of us know it is very different behind the scenes… but food and drink makes for great social engagement and good food is good advertising.

The only downfall is I am literally hungry. All the time.

Tell us your favourite hospitality social media page. What do you like to see?